Take the complexities of life and make things simple.
We were the first people to take accounting and make it simple.
We watched people use turbotax to do their own taxes.
A good example is that someone wrote a check to a charity and we asked if it was cash or non-cash. Well she thought it was non-cash because it was cash.
Now it says Did You Give Money? Then has an explanation. Then a link for more help. Then a link for video.
Key was to use English to drive usage.
[Then went through a demo of some of their Enterprise stuff. Sorta boring. Mostly interesting that it's a usability win.]
Experiment is putting social network into Intuit. [Marc Canter needs to talk to these guys]
Medical billing is a big problem. They launched a big medical expense problem.
[Very cool!]
Chris
Comments