WSFinder: Announcing Aggregate Knowledge

We have now formally launched our new company Aggregate Knowledge. We gave a talk on some of the details of how best to use our Recommendations Web Service at the E-Tech Conference in San Diego. I will be posted the slides here and/or at www.aggregateknowledge.com in the next few days.

Here is the official release on the company

Aggregate Knowledge Delivers Relevance and Increases Revenue for Retail and Media Sites

San Diego, California, March 7, 2006. Aggregate Knowledge Inc., a provider of behavior-based product, service, and content recommendation services, today launched the company and announced its first two product offerings. The Aggregate Knowledge Recommendation Engine and the Aggregate Knowledge Dashboard are now available. These offerings provide relevant products, services, and content to customers in real-time.

About the Aggregate Knowledge Recommendation Engine (AKRE)

AKRE(tm) provides real-time, behavior-based recommendations to retail and media websites. These highly relevant recommendations are for the items most likely to be viewed or purchased by a customer. Sites that provide high quality recommendations to customers have increased page views per visit, improved sales conversion rates, and larger revenue per order. AKRE is deployed as an easy-to-integrate web service that can be added to a portal in hours, not weeks or months.

"Aggregate Knowledge provides powerful 'related' recommendations functionality that was quick and easy for us to implement," said Ethan Stock, CEO of Zvents, an events web search portal and web service. "The recommendations box powered by Aggregate Knowledge gives users of our site relevant event options, based on the behavior of prior visitors. Search plus recommendations is a powerful combination."

"This product identifies up-sell and cross-sell opportunities for web retailers in real-time," said Josh Kopelman, managing director of First Round Capital and founder of Half.com. "User view and buy behavior can change quickly based on outside influences like a news story or a product review. Since this system is real-time and works across product and media categories, web merchants have access to this data immediately."

AKRE enables automated merchandising across a broad range of categories that have previously not been connected. For example, AKRE identifies cross-selling opportunities such as "people who read this news story, bought tickets to this event."

About the Aggregate Knowledge Dashboard

The Aggregate Knowledge Dashboard provides an end user with an easy-to-use console for managing news, media, email, products, and services. Since Dashboard is tightly integrated with the Aggregate Knowledge Recommendation Engine, discovery of new items of interest is threaded throughout the user experience.

"Dashboard is a great place for a user to start the day and find interesting, fresh, and relevant content," said Paul Martino, CEO of Aggregate Knowledge. "Dashboard is available to retail and media companies as a white label service and is branded by the company providing the service to the end user. Dashboard drives repeat usage and brand exposure by providing a truly valuable service to the end user."

About Aggregate Knowledge

Aggregate Knowledge delivers relevance and enables discovery of products, services, and content through its real-time recommendation engine (AKRE). By leveraging the wisdom of crowds, Aggregate Knowledge provides high-quality recommendations to retail and media portals on a white-label basis. Through its Recommendation Engine and Dashboard products, Aggregate Knowledge provides up-sell and cross-sell opportunities while driving brand awareness and repeat usage. For more information, please visit www.aggregateknowledge.com.

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Aggregate Knowledge, the Aggregate Knowledge logo, and AKRE are trademarks of Aggregate Knowledge Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

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